Humans now recognize more brands than plants. In order to combat this trend, OVERLOOKED employs biomimicry in reverse. Instead of following the human adaptation of nature’s problem-solving abilities, the surreal nature of OVERLOOKED adopts human methods of promotion to make us care for its well-being. Branding can transform something, making it visible, valuable, and desirable. In this exhibition, Inna Alesina reclaims promotional techniques to make our environments better, healthier, and less artificial.