Xiaofeng Guo
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Sunrise real estate 01
2020
Three Channel HD Video, Monitor,Pedestal
1920x1080 HD Video
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sunrise real estate 04
2020
Three Channel HD Video, Monitor,Pedestal
1920x1080 HD Video
Statement
Sunrise Real Estate is a video installation collection. The artist created a virtual real estate company and designed a series of estate products. In this project, the artist shows a real estate hypermarket, that contains the advertisement video and the showroom of house products. The brand spokesperson, Sunrise Bear, will introduce the development project and promote Sunrise's luxury houses to the audience. Throughout this work, the artist explored the political motives and public control behind the economic model, which uses the estate as a pillar industry.
Photographic & Electronic Media (MFA) Students