Climate change is a growing problem in our society today, and we can all do our part in helping take care of the planet we call home. Using reusable bags in retail shopping has failed to take launch as general practice even though the act itself is small, and the payoff for both individual shoppers and retailers is large. The mission of Less was to create a digital solution that helps shoppers build the habit of using reusable bags at all shopping establishments (not just grocery stores) but incentivize them through multiple avenues (both altruistic and personal gain) as well.