Millennials make up the largest portion of America's workforce. they own a variety of assets including real estate, checking and savings accounts, and d retirement accounts, yet they demonstrate extremely low rates of financial literacy. Considering the need for improving financial literacy among a population of whom 85% of use social media platforms, this begs to question: is there a way to adopt what's popular to improve what's not.
Flourish is a mobile app that adopts social media trends and tactics in order to provide a universal standard of financial literacy in an engaging way.