Branding

Typeface: Theinhardt

Theinhardt is the supporting typeface of the MICA brand. It should be used in all contexts: collateral applications, signage and electronic media. The only exception is where system fonts are necessary.

Contact us to install Theinhardt on your computer.

System Fonts

The system font Times New Roman should be used for all letters typeset in Word (printed on pre-printed MICA letterhead). The system font Arial should be used for email correspondence and Powerpoint/Keynote presentations, locations where live system fonts are required in a digital context. Please note: within Gmail, please select the typeface designated "Sans Serif."