Case Studies

Youth Counter-Ad Campaign

MICA partnered with BHSB to facilitate a series of design workshops exposing Baltimore City youth to design and media literacy through first-hand experiences, relationship building, and a transfer of knowledge and skills.

About

Behavioral Health System Baltimore (BHSB) is the area’s leading expert and resource in advancing behavioral health and wellness. The organization helps guide innovative approaches to prevention, early intervention, treatment and recovery for those who are dealing with mental health and substance use disorders to help build healthier individuals, stronger families and safer communities.

Project Overview

MICA partnered with BHSB to facilitate a series of design workshops exposing Baltimore City youth to design and media literacy through first-hand experiences, relationship building, and a transfer of knowledge and skills. Collaboratively, MICA students and Baltimore City youth created a counter-ad campaign to encourage their peers to think twice before participating in underage drinking.

Links

Oliver Youth Counter-Ad Workshop Facebook Page

Designers

Jessica Crowell, Daniel Khang, Julia Marvel, Yeonoo Shin, Meghan Wittbrodt